DTG News
19 October 2004

DTV to be truly interactive

An EU-funded project could bring about the biggest change in viewing history. A radical new technology currently backed by Brussels is aimed at making DTV truly interactive.

Television viewers will be able to edit programmes according to their own tastes within three years. They will be able to demand happy endings to tragedies and turn horror flicks into comedy shows if they so desire.

The New Media for New Millennium (NM2) project is a European Union project, currently funded to the tune of around €7.5m, which is developing the technology needed to do this.

The technology identifies specific parts of the film and assembles them in various ways according to the viewer's choice with the joins being undetectable.

As yet it is hard to predict the commercial model the new technology might follow. But if the technology works as Brussels hopes it will, it could have a significant impact on the market. For example, it would be possible for parents to censor sexually explicit or violent material from movies.

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